Detailed Course Information |
Fall 2024
Jan 15, 2025 |
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| BADM 170 - Marketing |
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Examines the role of marketing in today's organizations and in society and studies the complex multicultural, global organization of today. Examines basic theory and terminology with emphasis on the major marketing components: product, price, promotion and distribution. Uses multiple research sources to explore the marketing practices of today's organizations and learn real world applications of marketing theory.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration & Econ Department |
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