Detailed Course Information |
Fall 2024
Jan 15, 2025 |
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| BADM 381 - Consumer Behavior |
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Provides an overview of the internal and external influences affecting the buying decision. Sociological, psychological, and economic factors are emphasized. Analyzes consumer and business decision-making. Prereq: BADM 170.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration & Econ Department Prerequisites: Prerequisite: BADM 170 |
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