Detailed Course Information |
Fall 2024
May 09, 2025 |
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| BADM 382 - Marketing Research |
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Examines the uses and limitations of marketing research information in strategic decision-making. Follows the marketing research process from problem definition through statistical analysis of data. Prereq: BADM 170, ECON 316.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration & Econ Department Prerequisites: Prerequisite: BADM 170 and ECON 316 |
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