Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
BADM 170 - Marketing |
Examines the role of marketing in today's organizations and in society and studies the complex multicultural, global organization of today. Examines basic theory and terminology with emphasis on the major marketing components: product, price, promotion and distribution. Uses multiple research sources to explore the marketing practices of today's organizations and learn real world applications of marketing theory.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration & Econ Department |