Catalog Entries

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BADM 382 - Marketing Research
Examines the uses and limitations of marketing research information in strategic decision-making. Follows the marketing research process from problem definition through statistical analysis of data. Prereq: BADM 170, ECON 316. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Administration & Econ Department

BADM 382 - Marketing Research

Examines the uses and limitations of marketing research information in strategic decision-making. Follows the marketing research process from problem definition through statistical analysis of data. Prereq: BADM 170, ECON 316.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration & Econ Department

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